Reference to Video AI Generator

Guide characters, products, objects, and visual style with reference images, then describe the motion and scene you want to create.

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Who reference to video is for

Who Should Use a Reference-to-Video Generator?

Reference-to-video generation is useful for creators and teams who need characters, products, or visual styles to remain recognizable across new shots and formats.

Film and video

Filmmakers Planning Consistent Characters and Scenes

Use character, location, and style references to test new actions, camera angles, and shots before moving into a longer production.

Ecommerce

Product Marketers Creating Branded Video Ads

Keep a product's shape, packaging, colors, and key details visible across reveals, demonstrations, lifestyle scenes, and campaign variations.

Fashion

Fashion Teams Animating Looks and Campaign Concepts

Reference a model, garment, accessory, or styling direction, then explore walks, turns, poses, transitions, and new settings.

Brand creative

Creative Teams Maintaining a Shared Visual Direction

Carry approved colors, materials, compositions, characters, and art direction into connected video concepts for the same campaign.

Pre-production

Storyboard Artists Testing Multi-Element Scenes

Assign separate references to a character, object, and environment so each visual role is clear before the scene is generated.

Social content

Content Creators Making Repeatable Short Videos

Build vertical hooks, transformations, product moments, and recurring character clips from visual references prepared for social publishing.

Reference-to-video benefits

Why Choose Our Reference-to-Video AI Generator?

Give the model clearer visual direction, preserve important character and product details, and compare reference-guided video ideas from one workspace.

A reference product preserved inside a generated lifestyle scene — Reference-guided product and scene consistency

Visual consistency

Keep Characters and Products Recognizable

Use reference images to anchor a face, outfit, product shape, packaging, color palette, or visual style across a newly generated shot.

Creative control

Direct Motion Without Rewriting the Look

Let the references establish appearance while your prompt concentrates on action, camera movement, timing, interaction, and the final frame.

Faster comparison

Explore More Directions from the Same Visual Brief

Reuse the same references while comparing locations, angles, hooks, and scene directions for one campaign, character, or product story.

One workspace

Compare Models, Settings, and Results in One Place

Keep references, prompts, supported model choices, output settings, previews, and revisions together instead of rebuilding the brief across separate tools.

Reference-to-video controls

What Can You Control with Reference to Video?

Combine reference images with a clear prompt, then choose the available model and output settings that fit your shot. Exact inputs and limits depend on the selected model.

Multiple inputs

Character, Product, and Image References

Add supported reference images for the subjects and objects that need stronger visual guidance.

Prompt control

Scene and Motion Direction

Describe what happens first, how subjects interact, how the camera moves, and how the shot should end.

Visual system

Style Reference Guidance

Use reference material to communicate palette, lighting, surface treatment, composition, wardrobe, or overall creative mood.

Model choice

Reference-Capable AI Video Models

Choose among the connected models that accept reference inputs; displayed options, limits, duration, and pricing update by workflow.

Output setup

Aspect Ratio and Resolution Controls

Prepare a horizontal, vertical, or square composition using the output settings available for the selected model.

Iteration

Prompt and Reference Refinement

Change one instruction or one visual anchor at a time to learn which signal is affecting the generated result.

How to use the generator

How Do You Make a Video with Reference Images?

Upload your reference images, describe the scene and movement, choose your video settings, then generate and preview the result.

1Step
Upload
Upload Your Reference Images
Add clear images of the person, character, product, object, or visual style you want the video to follow.
2Step
Prompt
Write Your Video Prompt
Describe what happens in the scene, how the subject moves, and how the camera should frame or follow the action. If you upload several images, mention each one clearly.
3Step
Generate
Choose Your Settings and Generate
Select a video model, aspect ratio, duration, resolution, and other supported options, then generate your reference-guided video.
4Step
Review
Preview and Refine Your Video
Watch the result and check the subject, product details, motion, and framing. Update the prompt or reference images, generate again, and download the version you prefer.

Reference to Video Generator Pricing and Credits

Compare monthly, annual, and one-time credit options based on how often you generate reference-guided AI videos.

Start with free credits

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Secure payment

Annually

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Monthly

One Time

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Basic

$19.9/month

Perfect for hobbyists and beginners

★800Credits

/month

Cost per 100 credits$2.49

Everything you need to start:

Flow AI Video Basic Plan
800 credits per month
Up to 40 videos/month
Flow Video Generator
Unlimited Flow AI Video downloads
Permanent Flow AI Video history
Nano Banana model
Seedream model
AI image enhancer
AI image background remover
Support AI video generation
Veo 3 model
Sora 2 model
Seedance model
Wan 2.5 model
Priority generation queue
No Watermark
Priority customer support

Enterprise

Pro

$39.9/month

For creators and professionals

★2,000Credits

/month

Cost per 100 credits$2.00

Everything in Basic, plus:

Flow AI Video Pro Plan
2000 credits per month
Up to 200 videos/month
Flow Video Maker
Unlimited Flow AI Video downloads
Permanent Flow AI Video history
Nano Banana model
Seedream model
AI image enhancer
AI image background remover
Support AI video generation
Veo 3 model
Sora 2 model
Seedance model
Wan 2.5 model
Priority generation queue
No Watermark
Priority customer support

Cancel subscription, please contact the support email: support@flowaivideo.org

Reference to video questions

What Are the Most Frequently Asked Questions About Reference to Video?

Get clear answers about reference images, prompts, supported models, character consistency, and how to improve reference-guided results.

What is reference to video?

Reference to video is an AI generation workflow that uses one or more visual references together with a prompt. The references guide recognizable subjects, products, objects, composition, or style, while the prompt directs action, camera movement, timing, and scene changes.

How is reference to video different from image to video?

Image to video commonly treats one image as the starting frame or main visual anchor. Reference to video can use visual inputs as guidance for identity, products, objects, style, or scene direction without requiring every reference to become the first frame. Exact behavior depends on the selected model.

Can I use multiple reference images?

Yes, supported reference-to-video models can accept multiple reference images. The maximum number and available reference roles vary by model, so check the generator controls after choosing one.

What makes a good reference image?

Use a clear, well-lit image where the important subject or object is easy to identify. Avoid conflicting angles, heavy occlusion, tiny subjects, or unrelated backgrounds unless those details are intentionally part of the direction.

Can references keep a character consistent?

References can provide stronger identity guidance than text alone, but no AI video workflow guarantees exact identity or frame-perfect consistency. Results depend on the model, source images, scene complexity, motion, and prompt.

Can I reference a product or brand style?

Yes. You can use product images or visual style references where supported. Only upload materials you have permission to use, and review the output before publishing brand or commercial content.

How should I write a reference to video prompt?

Name each referenced subject or object clearly, describe the visible action in order, specify camera movement and framing, and avoid repeating appearance details already communicated by the references unless one feature is essential.

Which AI video models support references?

The reference-to-video generator shows the available models and reference controls when you create. Input limits, duration, resolution, audio options, and credit requirements can vary by model and workflow.

Can I create vertical reference videos?

Yes, when the selected model supports a vertical aspect ratio. Compose reference images with enough room around the subject and write a prompt suited to a vertical shot.

Why did the generated result ignore a reference?

Too many competing references, unclear roles, complex interactions, or a prompt that contradicts the source image can weaken the signal. Remove unrelated inputs, assign each reference a single job, and simplify the action before trying again.